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            "Clay is a central part of our outbound campaign program. It’s helped us fully automate lead enrichment that previously required expensive and time consuming manual research.",
            "Director of Growth",
            "Davide Grieco",
            "Monthly",
            "Annual ∙ Save 10%",
            "Plans",
            "Free",
            "Start building in Clay for free. No strings attached.",
            "Includes 500 actions/mo",
            "Includes 6,000 actions/year",
            "6K actions/yr",
            "500 actions/mo",
            "1.2K data credits/yr",
            "100 data credits/mo",
            "Unlimited seats and tables",
            "Run multi-provider waterfalls",
            "Run up to 200 rows per table",
            "Enrich with Claygent",
            "Claygent is Clay's AI agent with access to web research. You can generate any custom data points using Claygent.",
            "Bring your own API key",
            "Start 14-day trial",
            "or buy now",
            "Launch",
            "For small teams building and automating prospecting workflows",
            "$167/mo",
            "Starts at 15,000 actions/mo",
            "Starts at 180,000 actions/year",
            "Starts at $54/mo, expand anytime",
            "Starts at $60/mo, expand anytime",
            "180K/yr ($54/mo)480K/yr ($135/mo)720K/yr ($180/mo)1.2M/yr ($261/mo)2.4M/yr ($486/mo)",
            "180K actions/yr",
            "15K/mo ($60/mo)40K/mo ($150/mo)60K/mo ($200/mo)100K/mo ($290/mo)200K/mo ($540/mo)",
            "15K actions/mo",
            "30K/yr ($113/mo)72K/yr ($261/mo)120K/yr ($414/mo)240K/yr ($792/mo)600K/yr ($1,913/mo)",
            "30K data credits/yr",
            "2.5K/mo ($125/mo)6K/mo ($290/mo)10K/mo ($460/mo)20K/mo ($880/mo)50K/mo ($2,125/mo)",
            "3K data credits/mo",
            "Everything in Free, plus...",
            "Enrich phone numbers",
            "Run unlimited search with Audiences",
            "Track job changes and other signals",
            "Get signals on job change, promotions, new hires, company news, and social.",
            "Reuse functions across workflows",
            "Send emails via Clay or integrations",
            "Use Clay's email sequencer or a sequencing integration",
            "Growth",
            "For teams with CRM-based workflows & growth campaigns.",
            "Recommended",
            "$446/mo",
            "Starts at 40,000 actions/mo",
            "Starts at 480,000 actions/year",
            "Starts at $185/mo, expand anytime",
            "Starts at $205/mo, expand anytime",
            "480K/yr ($185/mo)720K/yr ($261/mo)1.2M/yr ($405/mo)2.4M/yr ($765/mo)",
            "480K actions/yr",
            "40K actions/mo ($205/mo)60K actions/mo ($290/mo)100K actions/mo ($450/mo)200K actions/mo ($850/mo)",
            "40K actions/mo",
            "72K/yr ($261/mo)120K/yr ($413/mo)240K/yr ($792/mo)600K/yr ($1,913/mo)",
            "72K data credits/yr",
            "6K/mo ($290/mo)10K/mo ($460/mo)20K/mo ($880/mo)50K/mo ($2,125/mo)",
            "6K data credits/mo",
            "Everything in Launch, plus...",
            "Auto-sync & enrich CRM",
            "Auto-sync with data warehouse",
            "Unlimited search, 250k Audience import",
            "Integrate with any HTTP API",
            "Automate any signal via webhook",
            "Track web intent signals",
            "Unlimited ad audiences",
            "Buy domains and emails for the Clay Sequencer",
            "Get priority support",
            "For organizations building GTM systems at scale.",
            "Custom",
            "Custom actions",
            "Everything in Growth, plus...",
            "Run unlimited search and unlimited imports with Audiences",
            "User Groups",
            "Organize members into user groups to manage access and credit budgets at scale",
            "Single Sign-On (SSO/SAML)",
            "SCIM Provisioning",
            "IP Allowlists",
            "Credit Budgeting",
            "Workflow and Workbook Limits",
            "Connection Controls",
            "Role-based access control (RBAC)",
            "Custom CSA and DPA",
            "Cloud Services Agreement and Data Processing Agreement",
            "Get dedicated growth strategist",
            "Clay's version of a CSM - your go-to partner for onboarding you to Clay, training your team, sharing best practices, new product features and brainstorming your Clay roadmap",
            "See full plan comparison",
            "Compare plans",
            "Functionality",
            "Data enrichment",
            "Find and enrich data from 3rd-party sources",
            "Find and enrich data from 150+ providers",
            "Included",
            "Free plan does not include phone number enrichment",
            "Clay's AI agent with access to web research. Generate custom data points with AI",
            "Exclude companies/people from search",
            "Not included",
            "Run enrichment in bulk",
            "Enrich more than 50K records at once",
            "Company/people/job data in bulk",
            "Purchase company, people, and job enrichment data in bulk for extra savings",
            "Add-on",
            "Signals",
            "Find and act on 1st-party and 3rd-party signals",
            "Job change signals",
            "Get signals on job change, promotions, and new hires",
            "Company news signals",
            "Social listening signals",
            "Web intent signals",
            "Automate any signal via webhooks",
            "Integrations",
            "Connect Clay to your entire tech stack",
            "HTTP API integrations",
            "See examples of HTTP API integrations",
            "CRM integrations",
            "See the full list of CRMs available via integrations",
            "Connect to data warehouses",
            "Clay has native integrations with Snowflake, Fivetran, Postgres, Databricks, and BigQuery",
            "Workflow orchestration",
            "Automate and scale workflows",
            "Customize agents with Claygent builder",
            "Launch email campaigns",
            "Launch email campaigns natively in Clay or via integrations with email campaign providers",
            "Custom functions",
            "Schedule recurring enrichment runs",
            "Push audiences to ad platforms",
            "Send ad audiences to LinkedIn and Meta",
            "Source sync frequency",
            "1 day",
            "15 min",
            "Unlimited data via Audiences",
            "Combine enrichments, signals, and CRM data to create high-intent audiences in one place",
            "Unlimited Search and CSV upload",
            "Unlimited Search and CSV upload; Up to 250k imports from CRM and Data warehouse",
            "Unlimited Search and CSV upload Unlimited imports from CRM and Data warehouse",
            "Platform and administration",
            "Use Clay securely at scale",
            "Table version history",
            "Saves point-in-time snapshots of your table configuration for up to 1 or 6 months depending on your plan, so you can track and restore table history over time",
            "1 month",
            "6 months",
            "Tables and users per workspace",
            "Unlimited",
            "Role based access control (RBAC)",
            "Single sign-on (SSO/SAML)",
            "Credits economics",
            "Use, buy, and track credits with flexibility",
            "Get all credits up front (annual plans)",
            "Credit reporting dashboard",
            "Rollover credits",
            "Up to 1 month’s credits",
            "15% of annual credits",
            "Credit top-ups",
            "Buy more at a 30% premium",
            "Buy more at custom price",
            "Credit budgeting",
            "Workflow and workbook limits",
            "Customer success",
            "Access best-in-class support and services",
            "Priority support queue",
            "Priority queue",
            "Dedicated Slack channel",
            "Dedicated growth strategist (CSM)",
            "Onboarding & co-building",
            "Bi-annual business review",
            "Usage-based pricing",
            "Actions measure platform usage: enrichment & GTM execution.",
            "Data credits buy data & AI from vendors in Clay's marketplace.",
            "Learn more in our docs",
            "Pricing calculator",
            "Customers",
            "Previous",
            "Next",
            "HEX",
            "+50%",
            "lift in win-rate",
            "Hex case study",
            "Pump",
            "+25%",
            "revenue per sales rep",
            "Pump case study",
            "Rippling",
            "2x",
            "cold email performance",
            "Rippling case study",
            "Merge",
            "2.5x",
            "better pipeline-to-cost ratio",
            "Merge case study",
            "Harmonic",
            "SDR outbound capacity",
            "Harmonic case study",
            "Verkada",
            "Varkada case study",
            "Intercom",
            "+140%",
            "outbound pipeline",
            "Intercom case study",
            "Backed by enterprise-grade security and scale",
            "[image] SOC 2 type II badge",
            "SOC 2 Type II",
            "We are SOC 2 Type II compliant. Request our SOC 2 in our Trust Center.",
            "[image] GDPR Badge",
            "GDPR",
            "Go to market anywhere in the world — let us handle compliance with local laws.",
            "[image] CCPA Badge",
            "CCPA",
            "Support your customer base with opt out and DNC support.",
            "[image] ISO 27001 Badge",
            "ISO 27001 +",
            "Securely connect your CRM and other systems.",
            "ISO 42001",
            "FAQ",
            "How do I pick the right plan?",
            "We've designed each plan around the features that fit where you are in your GTM journey. The best place to start is matching your needs to the right tier, not trying to predict your exact Data Credits or Action volumes.",
            "Here's what's included in each plan:",
            "Free — A low risk way to learn and experiment with Clay. Includes unlimited seats and tables, multi-provider waterfalls, Claygent enrichment, Clay Sequencer for email, and up to 200 rows per table. Comes with 100 Data Credits and 500 Actions/mo.",
            "Launch (starting at $185/mo) — The best way to start building in Clay. For individuals and small teams automating their first prospecting workflows. Includes everything in Free, plus phone number enrichment, job change and signal tracking, email campaign integrations, and up to 50,000 rows per table. Includes 2,500 Data Credits and 15,000 Actions/mo.",
            "Growth (starting at $495/mo) — For teams scaling their GTM motion. Includes everything in Launch, plus CRM auto-sync and enrichment, HTTP API integrations, webhook automation, web intent signal tracking, audience pushes to ads platforms, and priority support. Includes 6,000 Data Credits and 40,000 Actions/mo.",
            "Enterprise (custom pricing with annual commitment) — For GTM teams running at scale, with enterprise-grade security, support, and infrastructure. Includes everything in Growth, plus unlimited Audiences across sources, unlimited row bulk enrichment, Clay API access, data warehouse syncs, SSO, RBAC permissions management, additional Ads audiences, and a dedicated Growth Strategist. Includes 100,000+ Data Credits and 200,000+ Actions/mo.",
            "Every plan comes with a set number of Data Credits and Actions sized to cover the needs of most users at that tier. If you need more, you can top up Data Credits or step into a higher Action tier at any time.",
            "What are Actions and Data Credits? How do they work?",
            "Data Credits are used when you purchase data from Clay's marketplace — finding emails, phone numbers, company data across our 150+ data partners. Data credits always get cheaper as you grow. We've negotiated volume discounts directly with our data partners, passing those savings on to you. Clay is now both comparable to what you’d pay externally and meaningfully cheaper.",
            "If you bring your own API keys for third-party data, you skip Data Credit costs entirely and only use Actions for the platform work Clay handles behind the scenes.",
            "Actions measure the orchestration you do on Clay — enriching data, running a table, calling an AI model, sending data to a third-party system, or exporting data out of Clay. When you choose a plan, you're buying access to Clay's platform at a certain scale.",
            "Plans are sized based on real usage data, so the vast majority of customers have more than enough capacity for how they work in Clay. If you do reach your Action limit, you can upgrade to the next Action tier.",
            "Do unused Data Credits or Actions roll over?",
            "Actions reset each billing cycle and don’t roll over, since they reflect the platform capacity your plan includes. Each plan includes enough Actions to cover 90% of customer usage, and if you need more, you can increase your Action tier.",
            "Data Credits work more like a currency and do roll over. On Launch and Growth plans, unused credits can accumulate up to 2x your monthly credit amount (e.g., a 10,000 credit plan can bank up to 20,000 total). Enterprise customers can roll over up to 15% of their prior year's purchased credits, provided they renew at an equal or higher commitment.",
            "Why are Actions and Data Credits separate?",
            "Think of it as two separate things happening at once: Clay is doing work, and Clay is buying data on your behalf.",
            "Data Credits cover the cost of the data itself — the email address, phone number, or company detail sourced from one of Clay's 150+ data partners. Because we've negotiated volume discounts directly with our partners, we're able to pass those savings on to you, meaning you're getting comparable data prices through Clay to what you'd find going to most providers directly.",
            "Actions cover the platform work Clay does on your behalf — routing your request, calling the provider, running your workflow, and returning the result to your table. Actions cost less than a cent each and get cheaper with scale.",
            "If an enrichment returns no result, you're not charged Data Credits or Actions. If you bring your own API keys for a data provider, you skip Data Credits entirely and only use Actions for the platform work Clay handles behind the scenes.",
            "For more details, read the Action and Data Credits help doc.",
            "Will I have enough Actions and Data Credits on my plan?",
            "We have scoped out Launch and Growth plans so that 90% of our customers will never hit a usage limit. Users can always buy more if they need to top up without being pushed up to a higher plan tier. Enterprise customers will build custom plans with their GTMEs.",
            "The thresholds for each plan were selected carefully to give our customers enough room to experiment and iterate while reducing anxiety about how usage impacts spend.",
            "How much do Data Credits cost?",
            "Data Credits start at $0.05 each and become more cost-effective as you grow. Data is priced as competitively as possible. By negotiating volume discounts directly with our 150+ partners and passing those savings on to you, the most-used enrichments cost 50% fewer credits on average.",
            "How much do Actions cost?",
            "Actions start at less than $0.01 each and get cheaper with scale within each plan.",
            "How does AI usage work in Clay?",
            "Customers now have a choice between two pricing options for AI on Clay:",
            "Fixed-price: 80% of models in Clay continue to cost a flat number of Data Credits per task, including all of Clay’s native models. These are ideal for common tasks like classification, short summaries, templated content generation, and simple lookups.",
            "Variable: Token intensive models (e.g., GPT-5.1 and Claude 4.6 Sonnet) now have variable pricing based on actual token consumption. These models are best suited for multi-step research, complex Claygent prompts that synthesize across multiple sources, and detailed account-level analysis. Clay charges customers exactly for the tokens consumed with no markup. This means you’re getting access to frontier models at true cost.",
            "AI runs are 2x faster using Clay’s API keys compared to customers using their own because of the higher rate limits that Clay has negotiated with AI vendors.",
            "How can I tell if an AI model is fixed or variable?",
            "Variable models will show an estimated number of Data Credits per row, indicated by a tilde symbol (~). Final cost will be determined after the run completes, and usage data shows that 75% of runs cost less than the estimate.",
            "For more details, read the AI pricing help doc.",
            "Can I use my own API keys in Clay?",
            "Customers are still welcome to use their own API keys for data enrichment or AI in Clay. Each run will count as one Action, but no Data Credit will be used.",
            "Turn your growth ideas into reality today",
            "Start for free today. No credit card required.",
            "Start building for free",
            "Use cases",
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            "Claygent AI",
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            "Multi-provider data enrichment",
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